AdjustAdjust

Artificial intelligence (AI)

Apr 16, 2025·5 min read

Summary

AI revolutionizes mobile marketing by streamlining decision-making, accelerating access to insights, and enabling predictive, real-time optimization across the entire growth stack. This article covers expert perspectives, industry trends, and practical applications of AI in user acquisition, engagement, retention, and monetization. It also introduces AI solutions offered by Adjust, illustrating how AI powers smarter, faster, and more effective mobile marketing strategies.

The focus is on leveraging AI to enhance every aspect of the mobile marketing lifecycle, from acquiring users to monetizing them, ultimately driving better outcomes and efficiency.

You Might Also Like

AdjustAdjust

How AI is transforming personalization in mobile marketing | Adjust

AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.

automating and predicting aspects·Jul 15, 2025·7 min readRead article →
AdjustAdjust

How are LLMs transforming mobile user acquisition? | Adjust

LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.

the content of the·Jul 8, 2025·6 min readRead article →
AdjustAdjust

Marketing mix modeling (MMM) for mobile marketers | Adjust

Marketing mix modeling (MMM) is re-emerging as a privacy-compliant complement to attribution, helping mobile marketers evaluate the impact of media spend, pricing, ASO, and promotions on installs and revenue. Unlike traditional media mix modeling, MMM includes non-media levers. Combined with incrementality testing and predictive analytics, MMM provides a high-level view of performance without relying on user-level data, making it essential for modern measurement stacks.

privacy regulations and reduced·Jun 2, 2025·5 min readRead article →
AdjustAdjust

Adjust at MAU 2025: AI, app growth, events, and more | Adjust

At MAU 2025, Adjust highlighted its new Growth Copilot AI solution, aimed at helping mobile marketers turn data into actionable insights for smarter growth. The event featured key sessions on AI-driven campaign optimization and real-time decision-making. Networking events with partners like Reddit, Sensor Tower, and AppLovin fostered industry connections. For ad ops decision-makers, the key takeaway is leveraging AI to accelerate performance and scale resources efficiently.

Insights Team·May 27, 2025·4 min readRead article →
AdjustAdjust

A guide to user testing for mobile apps | Adjust

User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.

Insights Team·Jul 9, 2026·7 min readRead article →
AdjustAdjust

Meet Adjust Growth Copilot - now in beta | Adjust

Adjust launches Growth Copilot beta, an AI assistant that answers plain-language questions about campaign performance, helping marketers get instant insights without SQL or dashboards.

making insights accessible to·May 20, 2025·4 min readRead article →
SensorTowerSensorTower

State of AI Apps 2026: APAC Edition – Gen AI Enters an Exponential Growth Era, with Revenue Soaring 232% YoY to US$6.1 Billion

Gen AI apps have become the primary growth engine of the non-gaming market, with revenue surging 232% YoY to $6.1 billion between Q2 2025 and Q1 2026. The US leads with 38% of global revenue, while Japan and Korea emerge as key growth markets. AI Assistants are increasingly concentrated, with ChatGPT dominating, but vertical segments like AI Companions, AI Agents, and AI Image & Video offer fragmented, high-growth opportunities. Lessons from Plaud highlight success through vertical focus, deep localization, and precision advertising. For ad ops, targeting vertical AI segments and localized user acquisition strategies present significant opportunities.

Jun 27, 2026·3 min readRead article →
AdjustAdjust

WWDC25: AdAttributionKit, SKAN, iOS 26, and more | Adjust

Apple's WWDC25 announced significant AdAttributionKit updates, including support for multiple overlapping re-engagement conversions with conversion tags, customizable attribution windows per ad network, configurable cooldown periods to avoid misattribution, and new geography data (country codes) in postbacks for high-volume campaigns. Testing capabilities are enhanced via developer mode. These changes give advertisers more control over attribution rules and insights, improving campaign optimization and measurement accuracy across iOS 26 and beyond.

the advertiser for clicks·Jun 9, 2025·4 min readRead article →

More from Adjust