AdjustAdjust

Artificial intelligence (AI)

Apr 16, 2025·5 min read

AI revolutionizes mobile marketing by streamlining decision-making, accelerating access to insights, and enabling predictive, real-time optimization across the entire growth stack. This article covers expert perspectives, industry trends, and practical applications of AI in user acquisition, engagement, retention, and monetization. It also introduces AI solutions offered by Adjust, illustrating how AI powers smarter, faster, and more effective mobile marketing strategies.

The focus is on leveraging AI to enhance every aspect of the mobile marketing lifecycle, from acquiring users to monetizing them, ultimately driving better outcomes and efficiency.

You Might Also Like

AdjustAdjust

How AI is transforming personalization in mobile marketing | Adjust

AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.

automating and predicting aspects·Jul 15, 2025·7 min readRead article →
AdjustAdjust

How are LLMs transforming mobile user acquisition? | Adjust

LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.

the content of the·Jul 8, 2025·6 min readRead article →
AdjustAdjust

Marketing mix modeling (MMM) for mobile marketers | Adjust

Marketing mix modeling (MMM) is re-emerging as a privacy-compliant complement to attribution, helping mobile marketers evaluate the impact of media spend, pricing, ASO, and promotions on installs and revenue. Unlike traditional media mix modeling, MMM includes non-media levers. Combined with incrementality testing and predictive analytics, MMM provides a high-level view of performance without relying on user-level data, making it essential for modern measurement stacks.

privacy regulations and reduced·Jun 2, 2025·5 min readRead article →
AdjustAdjust

Adjust at MAU 2025: AI, app growth, events, and more | Adjust

At MAU 2025, Adjust highlighted its new Growth Copilot AI solution, aimed at helping mobile marketers turn data into actionable insights for smarter growth. The event featured key sessions on AI-driven campaign optimization and real-time decision-making. Networking events with partners like Reddit, Sensor Tower, and AppLovin fostered industry connections. For ad ops decision-makers, the key takeaway is leveraging AI to accelerate performance and scale resources efficiently.

Insights Team·May 27, 2025·4 min readRead article →
AdjustAdjust

Agentic growth management at Adjust | Adjust

Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.

Tiahn Wetzler·Jun 10, 2026·4 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.

Prashansa Shrestha·Jun 1, 2026·5 min readRead article →
AdjustAdjust

Meet Adjust Growth Copilot - now in beta | Adjust

Adjust launches Growth Copilot beta, an AI assistant that answers plain-language questions about campaign performance, helping marketers get instant insights without SQL or dashboards.

making insights accessible to·May 20, 2025·4 min readRead article →
AdjustAdjust

WWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust

WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.

Tiahn Wetzler·Jun 9, 2026·3 min readRead article →

More from Adjust