AppLovin’s Exciting Q1 2023: An Eventful Journey

Summary

In Q1 2023, AppLovin participated in four major industry events: Pocket Gamer Connects London, Mobile World Congress Barcelona, Global Traffic Conference Shenzhen, and Game Developers Conference. These events served as platforms for the company to connect with clients, prospects, and partners, particularly in the mobile gaming and advertising ecosystem. AppLovin and its subsidiary Adjust co-hosted several well-attended events, including exclusive parties, happy hours, and private dinners, targeting C-level executives, UA and monetization leads.

Key takeaways include the importance of face-to-face networking for building strong business relationships and staying current with industry trends. For example, at PG Connects, they hosted gatherings that allowed for both education and casual networking. At MWC, they co-hosted a crowded happy hour, which Simon Baptist noted as effective for engaging attendees.

In Shenzhen, their BD team met with clients from major Chinese companies like Tencent and NetEase. At GDC, they mobilized across San Francisco for client meetings and an exclusive party called UnderApps. These activities highlight the value of personalized engagement in the mobile ad industry.

For advertisers, the report suggests that investing in conference presence and side events can lead to stronger partnerships and brand visibility. No specific data or actionable numbers are provided, but the emphasis is on relationship-building as a key driver of success.