AppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil

AppLovin’s Array, a suite for OEMs and carriers, expands its strategic partnership with Samsung to Brazil, building on existing Latin American collaborations. The core value proposition is personalized on-device app recommendations that enhance Samsung’s native app ecosystem. Colin Behr, GM of Strategic Business at AppLovin, stresses that mobile manufacturers must complement device sales with helpful app recommendations to stay competitive.

Array leverages AppLovin’s massive scale and high-performance recommendation engine to provide partners exclusive access to high-value users through on-device inventory at optimal moments for app discovery. This results in smarter recommendations and a competitive edge. As the largest independent buyer in the industry, Array uses AppLovin’s vast mobile app network and user acquisition/retention technologies to engage new users at key lifecycle points.

Benefits include improved customer satisfaction over the device lifecycle, making it a winning solution for OEMs, carriers, and end users. The article suggests that Array delivers value by tapping into AppLovin’s app ecosystem, driving app downloads and user engagement.