AppLovinAppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil
Summary
AppLovin’s Array, a suite for OEMs and carriers, expands its strategic partnership with Samsung to Brazil, building on existing Latin American collaborations. The core value proposition is personalized on-device app recommendations that enhance Samsung’s native app ecosystem. Colin Behr, GM of Strategic Business at AppLovin, stresses that mobile manufacturers must complement device sales with helpful app recommendations to stay competitive.
Array leverages AppLovin’s massive scale and high-performance recommendation engine to provide partners exclusive access to high-value users through on-device inventory at optimal moments for app discovery. This results in smarter recommendations and a competitive edge. As the largest independent buyer in the industry, Array uses AppLovin’s vast mobile app network and user acquisition/retention technologies to engage new users at key lifecycle points.
Benefits include improved customer satisfaction over the device lifecycle, making it a winning solution for OEMs, carriers, and end users. The article suggests that Array delivers value by tapping into AppLovin’s app ecosystem, driving app downloads and user engagement.
You Might Also Like
AppsFlyerSubscription-based apps: How to set yourself for success
Subscription apps like Netflix and Spotify charge recurring fees for premium features. They offer predictable revenue, higher user loyalty, and better App Store rankings. Key models include flat-rate, tiered, and per-user pricing. Success requires value-driven pricing, free trials, and transparent practices.
AppsFlyerMarketing attribution guide: Best practices to optimize your ROI
Marketing attribution identifies which channels drive conversions, helping allocate budgets effectively. It uses models like single-touch (first/last click) or multi-touch (linear, time-decay) to assign credit across customer journeys. Challenges include privacy changes and tracking difficulties, but solutions like MMPs and AI can help optimize campaigns.
AppsFlyerWhere European Finance Apps Win or Lose Users
European finance app installs hit 960M in 2025 but grew only 0.4%. BNPL apps grew 40% while crypto fell 35%, signaling a shift to utility. Neobanks win acquisition; traditional banks win retention (1.5-2x Day 30 rates). Web-to-app drives 41.8% of conversions but most brands can't measure the handoff. Nearly 1 in 2 investment app installs in Western Europe is fraudulent, distorting CPI and ROAS. Winning brands prioritize engagement, fraud detection, and cross-platform measurement.
AppsFlyerCross-platform measurement: the complete guide for 2026
Cross-platform measurement resolves the common problem of fragmented, device-level reporting that inflates ROAS and misallocates budgets. By unifying customer identity across web, mobile, CTV, and other surfaces, marketers gain a single view of LTV and attribution. AppsFlyer provides this via CUID stitching and Product Line grouping, enabling real-time, deduplicated insights without manual BI work. Key benefits include accurate cross-platform ROAS, elimination of duplicate attribution, and reliable data for AI-driven optimization.
AdjustA guide to user testing for mobile apps | Adjust
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.
Liftoff(Vungle)7 Mobile App Re-Engagement Best Practices Proven to Drive Results
Re-engagement campaigns remain effective despite privacy regulations. Key practices include targeting large audiences (250k+ device IDs), using PSA/ghost bid testing, implementing blockout windows to avoid cannibalization, and leveraging deep linking to reduce friction. These strategies help lower UA costs and achieve aggressive CPA goals.
AppLovinAmplify Shanghai 2023 and the Future of Mobile Marketing
Amplify Shanghai emphasized AI-driven ad optimization, eCPM growth, and CTV potential. Panelists highlighted data-driven strategies for monetization and user acquisition. Key takeaways: use AI for targeting, diversify focus across tiers, and leverage MAX platform's segmentation for higher ARPDAU.
SensorTowerState of Short Drama Apps 2026
Short drama apps are reshaping mobile entertainment, surpassing 850M downloads in Q1 2026 (up 140% YoY) with IAP revenue reaching $750M. Growth is concentrated in Southeast Asia, Latin America, and India, where these apps outpace traditional OTT in user acquisition. Engagement is surging: daily time spent grew 85% to 25 minutes globally, nearing OTT levels in Southeast Asia. For ad ops, the shift toward ad monetization in addition to IAP opens new inventory opportunities. Key players like FreeReels, NetShort, and Melolo are scaling via localized content and paid acquisition, creating competitive ad markets.
More from AppLovin
Why pursue TikTok? A vision for economic expansion
The blog highlights the strategic rationale for a TikTok merger, emphasizing the performance advertising gap where TikTo...
Examination of e-commerce data practices
The article examines how identifiers like those from Google and Facebook flow across e-commerce sites via standard integ...
Performance Advertising: How we drive value and handle data
AppLovin explains its AI-driven advertising platform, Axon 2, which has quadrupled ad spend to a ~$10B run rate. The eng...
A Note from Our CEO: Discussing Web Advertising Opportunity and Unpacking Pixels
AppLovin CEO Adam Foroughi refutes a short report questioning its e-commerce ad business and pixel practices. He highlig...
10 tips for user acquisition on a budget
User acquisition on a budget is achievable through a mix of organic and low-cost paid strategies. Key tactics include op...
How app technical health impacts LTV—and what to do about it
Performance issues like crashes and slow load times directly reduce user retention and LTV. With 60% of users uninstalli...