Liftoff(Vungle)7 Mobile App Re-Engagement Best Practices Proven to Drive Results
Summary
Despite privacy regulations limiting app performance marketing, re-engagement campaigns are still valuable for mobile marketers. Key insights from Liftoff's expert include: target at least 250,000 device IDs per segment, with flexibility for niche high-value groups. Use PSA testing with control groups to measure incremental lift.
Avoid cannibalization by analyzing event completion times and implementing blockout windows (e.g., 3 days post-install). Deep linking reduces conversion friction by directing users straight to the app. Re-engagement lowers UA costs by retaining users before churn, and CPA goals are often more aggressive than UA due to higher user engagement.
Strategies also include segmenting audiences across partners and focusing on upper-funnel events to drive down-funnel actions.
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