AdjustApple Search Ads (ASA) now included in SKAdNetwork | Adjust
Summary
Apple announced that from April 10, 2025, Apple Search Ads (now Apple Ads) will be integrated into AdAttributionKit, starting with SKAdNetwork (SKAN) versions 1-3. Previously, ASA operated independently with deterministic attribution not requiring IDFA or ATT consent. Now, installs from ASA will be reported both within SKAN and via the AdServices API, covering search results, search tab, today tab, and product pages.
This move responds to developer demand for unified measurement across ad networks. Adjust, a leading measurement partner, is fully equipped to support this integration, ensuring seamless campaign optimization for clients. The change enhances privacy-preserving attribution while giving advertisers a more comprehensive view of conversion drivers.
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