Adjust Pulse updates for automation, alerts, reporting | Adjust

Summary

Adjust has released significant updates to its Pulse platform, targeting mobile app marketing and development teams. The key additions are: (1) Grouped logic for campaign automation rules, allowing multiple condition-action pairs within a single rule. For example, if installs exceed 1000, budget increases by 10%; if below, it decreases by 5%.

This simplifies managing complex automation scenarios. (2) Microsoft Teams integration as a new alert channel, joining Slack and email. Alerts can be sent to public or private channels via webhook, ensuring teams stay informed of metric shifts or anomalies.

(3) Scheduled reporting from Adjust Growth Copilot, enabling users to set prompts with frequency and delivery time. Copilot's AI agents fetch data and perform analysis, delivering reports without waiting. These updates make Pulse more cohesive, providing structured automation, broader alert connectivity, and dependable AI insights.

For ad ops decision-makers, this means reduced manual effort, faster response to performance changes, and seamless integration with existing tools. Actionable takeaway: Leverage grouped logic to optimize budget allocation, configure Teams alerts for cross-team visibility, and schedule recurring reports for consistent monitoring.

Analyst Note

What's notable here is how Adjust is layering AI capabilities onto its automation backbone, signaling a broader industry move from reactive notifications to proactive, decision-support workflows. The new grouped logic for campaign automation enables multi-condition rules within a single rule, which reduces the need for manual workarounds in complex bidding and budget management—critical as privacy changes erode granular real-time data. Scheduled AI reporting via Growth Copilot directly addresses a pain point: analysts spending time on recurring queries.

By running complex analysis in the background, it shifts the team's focus to strategy. The Microsoft Teams integration is a competitive differentiator; while Slack remains popular in ad tech, many enterprise organizations standardize on Teams. Excluding that channel would limit adoption for larger teams.

Combined, these updates suggest Adjust is investing in platform stickiness—making Pulse the default hub for both alerts and analysis. The key implication for UA and monetization teams is that automation is evolving from simple if-this-then-that to conditional, AI-enhanced orchestration, reducing reliance on manual monitoring across fragmented tools.