Liftoff(Vungle)Liftoff(Vungle)

A Home That Reflects Our Identity: Liftoff.io Is Now Liftoff.ai

By Andre Tutundjian·Oct 16, 2025·5 min read

Liftoff is changing its domain to liftoff.ai to highlight its core identity as an AI-powered company. Its proprietary system, Cortex, uses machine learning from billions of signals to optimize customer campaigns and drive performance. Internally, a dedicated Gen AI team develops custom solutions for tasks like creative generation and monitoring, while also educating customers on AI workflows.

Recent investment from General Atlantic and Blackstone underscores market confidence in Liftoff's AI technology and growth strategy. The rebrand aligns the website and email domains with this focus, ensuring continuity for partners.

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