YouTube receives continued MRC brand safety accreditation.

Summary

YouTube announced it received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth consecutive year, marking a milestone as the first streaming platform to achieve this in 2021. The MRC accreditation certifies that YouTube’s three inventory suitability tiers—Expanded, Standard, and Limited Mode—all deliver brand-safe ad placements based on advertiser selection. Over the years, YouTube has expanded advertiser control over ad placements and invested in AI-powered enforcement systems, human review teams, and stringent policies to prevent ads from appearing alongside brand-unsafe content.

The MRC assessed these systems during the accreditation process. YouTube remains committed to fostering a responsible advertising ecosystem and maintaining industry-leading brand safety for partners, highlighting the importance of content-level protections and adherence to rigorous industry standards.