Summary
The article highlights the shift to mobile apps for RMG brands (sports betting, casino, fantasy, skill-based gaming) and the challenge of rising CAC in a fragmented, regulated ecosystem. Moloco Ads positions itself as a solution with AI-driven optimization for CPA and first-time deposit (CPFTD) goals. Key data points: access to 3M+ independent apps and 2B daily active users (larger than TikTok, Instagram combined, and AppLovin), processing 600B+ daily ad opportunities.
The platform claims 90%+ spend on performance outcomes (CPA/ROAS) and supports both UA and re-engagement. For seasonality, ML dynamically adjusts bids during major sporting events (Super Bowl, March Madness, World Cup). Transparency is emphasized via full placement reporting, age-gating, geo-targeting, and publisher whitelisting curated for RMG compliance (COPPA, tablet blocks, IAB categorization).
Moloco offers agnostic attribution and incrementality testing, avoiding conflicts of interest. Immersive ad formats (full-screen video, interactive end cards) in premium apps (ESPN, gaming, entertainment) ensure engagement. Actionable takeaway: Ad ops decision-makers should evaluate Moloco for high-value depositor acquisition at scale, leveraging its exclusive app inventory and compliance features to offset walled garden limitations.
The platform is used by Fanatics, DraftKings, and Papaya.
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