Summary
TikTok has become a key destination for brand discovery, with 55% of people preferring video and social platforms for product research. Ranked #1 for attention by Kantar, TikTok drives both passive and active discovery through the For You feed, tap features, and search. 61% of users discover new brands, 1.5x more than other platforms.
Its search is perceived as entertaining (41% vs 16% traditional), authentic (28% vs 21%), and concise (25% vs 15%). TikTok creates and captures demand, guiding users from awareness to purchase, making it uniquely valuable for advertisers.
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This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
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