Summary
Facebook's spring update highlights innovations from F8, including Messenger Platform 2.0, Dynamic Ads for Flights, app event optimization, and worldwide targeting. Instagram stories now have over 200M users, and Instagram hit 700M users. Case studies showcase successes: Airbnb reached 125M people using video and carousel ads, Tommy Hilfiger's Messenger bot drove sales with 87% return rate, and Absolut Vodka saw a 4.7x lift in sales.
New tools provide campaign insights and improve communication. Learning resources include courses on Messenger, collection ads, and live videos. Research covers transparent communication, mobile millennials in Sub-Saharan Africa, and shifting identities.
Summer travel insights and Instagram visual strategies are also featured.
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