Summary
Topic data provides marketers with aggregated, anonymized insights from Facebook activity (excluding Messenger) on events, brands, and subjects. It enables businesses to analyze demographics and sentiment at scale, overcoming past limitations of small sample sizes. Partnerships with DataSift help transform data into actionable insights, empowering better marketing and product decisions while keeping personal information private.
Initially available to select DataSift partners in the US and UK, it guides but cannot target ads.
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