GoogleGoogle

We’re launching the new YouTube Activation Partners program.

Oct 6, 2025·2 min read

According to Nielsen, YouTube has been the number-one streaming platform for over two years, making it a powerful channel for brands to engage audiences. Many advertisers rely on a diverse network of providers for media buying on YouTube. To support them, YouTube launches the YouTube Activation Partners program, assembling trusted third-party partners with expertise in buying strategies and campaign management.

This program aims to help advertisers achieve the best results from their YouTube efforts. Advertisers can visit the official program page and partner roster for more details.

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