GoogleWe’re bringing Google’s Commerce Media suite to brands and retailers.
Summary
Google's Commerce Media solutions expand reach and leverage Google AI for improved performance, with transparency and control. The latest beta updates include Roundel, the first retail media network to enable online, app, and offline sales data measurement in Performance Max via Search Ads 360. Google Ads now supports Search, Shopping, and Demand Gen campaigns.
Improved self-service options allow retailers like Shopee, Rakuten, and Flipkart to share product catalogs with brands. Additionally, commerce and retail media are brought to YouTube through Display & Video 360, boosting off-site scale. A pilot for product-level measurement helps brands and retailers assess media spend effectiveness against product and category sales data.
You Might Also Like
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
AppLovinA Note from Our CEO: Discussing Web Advertising Opportunity and Unpacking Pixels
AppLovin CEO Adam Foroughi refutes a short report questioning its e-commerce ad business and pixel practices. He highlights rapid growth to a billion-dollar run rate, noting 80% of sales occur within 24 hours, proving incrementality. The pixel is standard, comparable to Meta and Google, and Shopify auto-appends data similarly. Foroughi emphasizes that the ad models are young but improving fast, and the web ad market offers massive opportunity. He urges investors to dig deeper and use AI tools to verify claims. The response underscores AppLovin's commitment to innovation and execution.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
Moloco6 Myths About AI Personalization Limiting Your Retail Media Growth
Retail media ad spend has reached $140B globally, but performance hinges on personalized customer experience, where a gap exists between retailer perception (92% believe they deliver personalization) and shopper reality (48% agree). AI-powered personalization can bridge this gap, debunking myths about data readiness, resource intensity, privacy risks, and growth ceilings. Modern AI handles imperfect data, automates campaign management, requires less PII, and enables real-time inference for higher engagement and revenue. Retailers can achieve 3-5x growth even in mature networks.
AdjustHow AI is transforming personalization in mobile marketing | Adjust
AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.
TikTokIntroducing TikTok Automotive Ads
TikTok Automotive Ads is a catalog-based solution for vehicle promotions, offering Inventory Ads (for dealers) and Model Ads (for OEMs). Powered by Smart+, it uses data signals and creative formats like Video+Product Cards and Multi-link Carousel to match users with vehicles. Early tests show 41% lower CPA for Inventory Ads and over 40% CPA improvement for Model Ads. The solution simplifies campaign setup and leverages TikTok's large in-market audience, making it a key tool for driving measurable results in automotive advertising.
MolocoBeyond Last-Click: How We Prove Incremental ROAS in Retail Media
Retail media success now hinges on measuring true incremental sales, not just ROAS. 71% of advertisers prioritize incrementality, yet many rely on legacy attribution. Traditional testing methods are manual, revenue-limiting, and incompatible with AI-driven optimization. AI-native ghost bidding—using randomized controlled trials during live campaigns—cleanly separates ad-driven impact from organic behavior. Early results show iROAS from 253% to 1,609%, with up to 29% of conversions being truly incremental. Best practices include statistical rigor, clean population definitions, comprehensive conversion tracking, and regular testing. Future-proof incrementality solutions will be privacy-compliant and integrated into ad serving.
More from Google
New bidding and budgeting tools can transform your upcoming holiday ad strategy.
Google Ads’ Ginny Marvin and Tal Akabas outline bidding and budgeting updates for ad ops teams heading into peak season....
Expanding our defenses against financial scam ads
Google is expanding Financial Services Verification to the U.S. and Canada, adding regulator- or registry-based authoriz...
Guide your campaign spending with new priority and allocation features
Google Ads is adding optional channel prioritization and budget allocation across Search, Shopping, Performance Max, and...
Build your data strength with October’s Demand Gen drop.
Google is tying Demand Gen performance directly to first-party data strength. According to internal analysis, advertiser...
Turn your existing social assets into high-impact YouTube ads.
Google’s Ads Decoded episode highlights creative as the make-or-break lever for Demand Gen and YouTube performance campa...
Turn discovery into action with September’s Demand Gen Drop.
Google’s Demand Gen updates focus on faster engagement and conversion across YouTube, Shorts, Gmail, and Maps. Ad ops le...