GoogleWe’re bringing Google’s Commerce Media suite to brands and retailers.
Summary
Google's Commerce Media solutions expand reach and leverage Google AI for improved performance, with transparency and control. The latest beta updates include Roundel, the first retail media network to enable online, app, and offline sales data measurement in Performance Max via Search Ads 360. Google Ads now supports Search, Shopping, and Demand Gen campaigns.
Improved self-service options allow retailers like Shopee, Rakuten, and Flipkart to share product catalogs with brands. Additionally, commerce and retail media are brought to YouTube through Display & Video 360, boosting off-site scale. A pilot for product-level measurement helps brands and retailers assess media spend effectiveness against product and category sales data.
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