Summary
Facebook is testing updates to its Pages feature, used by over a billion people monthly, to enhance mobile experiences for discovering and interacting with local businesses. Key updates include enhanced call-to-action buttons that allow customers to schedule, order, or buy directly from a Page without leaving the app. Businesses can integrate with existing service providers like delivery.com for ordering, HomeAdvisor for booking, or Eventbrite for ticketing.
Alternatively, they can use Messenger for quotes and appointments through 'Get Quote' and 'Request Time' buttons. Additionally, friend recommendations now lead directly to business Pages, and when people ask for recommendations, they can include business Pages in comments and on a map. The goal is to make Pages a comprehensive mobile solution for businesses, enabling seamless customer actions and discovery.
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