GoogleUnlock new loyalty features in Google Ads & Merchant Center
61% of US adults cite a tailored loyalty program as the top draw of a personalized shopping experience. To help retailers retain lasting relationships, Google launches new loyalty offerings that allow personalization of member-only pricing and shipping benefits across both free and paid listings. This drives deeper engagement with valuable shoppers.
For example, Sephora US uses personalized annotations to show signed-in shoppers loyalty tier-specific discounts, resulting in a 20% increase in click-through rate for personalized ads. Additionally, Google introduces a retention goal in loyalty mode within Google Ads, enabling retailers to optimize budgets for their highest value shoppers, tailor bids, and drive higher lifetime value. These loyalty tools are part of broader efforts to engage customers throughout their shopping journey, with more details to be shared at Think Retail on September 10.
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