TikTok for Business is running a limited-period offer for new advertisers: spend $100 to get $100 in ad credits, spend $500 to get $500, or spend $1,500 to get $1,500 plus 1-to-1 expert support. To qualify, advertisers must register a new self-serve SMB account (not agency or TikTok Shop), and only one account per business is eligible. The offer requires spending within 30 days of registration, and credits will be applied within 7 days after meeting the highest threshold or end of the period.
Unused credits expire by December 31, 2023. The promotion also includes onboarding support after payment setup, subject to compliance with TikTok's policies and coupon terms.
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.
Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campaign optimization. Key sessions covered agentic AI for budget, bid, and creative adjustments. The event underscored the industry's shift toward automation in mobile marketing to handle complex growth loops. Adjust's booth and side events facilitated discussions on measurement, fraud prevention, and ROI. The week concluded with a call to explore Adjust's solutions for future growth.
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.
TikTok Market Scope is a full-funnel analytics tool integrating paid, organic, and branded data to map audience journeys from awareness to conversion. Key updates include dual-funnel views for TikTok Shop and web, upgraded Brand Perception with tentpole planning, and IP-level insights for theatrical brands. Data shows consideration audiences drive 1.8x more store visits, 1.5x higher sales response, and 4.2x higher incremental sales than awareness audiences. Actionable for ad ops: leverage Brand Consideration ads to scale mid-funnel audiences and use audience tags for precision targeting.
TikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, and conversion. Testing shows up to 3x higher D0 ROAS. Available in select countries and globally for organic posts.
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. K...
TikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, ...
TikTok's Branded Buzz and Search Hubs enable brands to turn passive discovery into active exploration. Branded Buzz leve...
GMV Max automates TikTok Shop advertising to drive GMV uplift—early testers saw a 20% increase. It combines paid ads, or...
TikTok's Symphony suite, powered by generative AI, enables businesses to create TikTok-ready videos at scale. Key featur...
TikTok Market Scope is a full-funnel analytics tool integrating paid, organic, and branded data to map audience journeys...