Summary
In January 2021, Telegram was the most downloaded non-gaming app worldwide with over 63 million installs, 3.8 times its downloads in January 2020. India contributed 24% and Indonesia 10% of Telegram's installs. TikTok ranked second with nearly 62 million installs, driven by China (17%) and the US (10%).
Signal, Facebook, and WhatsApp completed the top five. Data from Sensor Tower excludes Apple and Google pre-installed apps, counting unique installs on App Store and Google Play. The report provides insights for app marketers on trends and geographic distribution.
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SensorTowerGlobal Consumer Spending in Mobile Apps Reached a Record $111 Billion in 2020, Up 30% from 2019
In 2020, mobile app consumer spending hit $111B globally, up 30.2% YoY. Games drove 71.7% of revenue. First-time installs reached 143B, up 23.7%. TikTok and Zoom saw huge growth among non-game apps.
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SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in August 2026
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SensorTowerTop Grossing Mobile Games Worldwide for February 2021
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AdjustMobile app trends: H1 2026 benchmarks | Adjust
Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concerns. Casual gaming saw a 55% surge in sessions, while e-commerce install day engagement improved across all regions, with North America reaching 1.34 and LATAM 1.4. Finance apps saw installs up 5% but sessions up 29%, underscoring the importance of retention. Ad ops teams should prioritize casual gaming, optimize install day experiences, and prepare for a strong H2 holiday peak, leveraging accurate measurement to allocate budgets effectively.
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