In the final quarter of 2025, South Africa's social app market exhibited diverse trends. TikTok dominated with rising weekly revenue from $195K to $254K, though downloads fell from 473K to 75K; active users remained strong near 24M. Facebook's revenue peaked at $46K then dropped to $27K, with downloads declining from 248K to 81K and stable active users around 12.4M.
Poppo Live maintained steady revenue near $14K weekly, with downloads decreasing from 8.8K to 5.4K and active users at 25K. Instagram saw slight revenue dip to $8.5K, downloads down from 110K to 63K, active users near 8M. Grindr experienced growth: revenue from $13K to $16K, downloads from 2.3K to 3K, and active users up to 19K.
These data points highlight varied performance in downloads, revenue, and engagement across platforms, suggesting shifts in user preferences and monetization strategies.
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