In Q4 2025, top consumer finance apps on iOS in Romania showed varied trends. Salt Bank started strong with over 12K downloads but dropped to 2.4K; active users peaked at 124.9K in mid-December, ending at 98K. Revolut maintained consistent downloads around 5-6K weekly and robust active users over 1.2M, peaking at 1.31M.
BT Pay's downloads decreased from 6.2K to 3K, with stable active users around 818K. Raiffeisen Smart Mobile downloads fell from 8.7K to 1.7K, but active users peaked at 476K. ING HomeBank downloads declined from 4.2K to 1.1K, with active users peaking at 537K and ending at 430K.
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In 2025, non-game apps surpassed games in revenue, with total in-app spending hitting $167B. APAC publishers drove a $2.58B increase in gaming revenue. Short Drama and AI Assistant categories saw explosive growth, while Blinkit, Shopee, and DeepSeek led their sectors. For ad ops, this signals shifting user attention toward lifestyle, commerce, and AI tools, creating new inventory opportunities beyond gaming.
SensorTowerTop Dating Apps in Peru on iOS: Q4 2025 Overview
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AppsFlyerWinning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers
Ramadan drives high mobile engagement in the Gulf, but success hinges on pre-Ramadan acquisition for higher LTV and remarketing during the month. eCommerce peaks early; finance responds to mature market triggers; travel converts at Eid. Post-Ramadan, focus on retention over acquisition to stabilize. AI tools are operational but measurement lags. Key takeaway: plan early, leverage remarketing, and phase strategies by period.
AdjustWeb-to-app best practices: Capturing high LTV users | Adjust
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AdjustMobile app trends and insights for Songkran 2026 | Adjust
During Songkran 2025 in Thailand, overall app installs rose 8% and sessions 12% YoY. Food & drink apps surged up to 141% in installs and 160% in sessions during the festival. E-commerce saw a post-festival spike (+49% installs). Entertainment apps had longer sessions (+30%), while social and messaging apps also grew significantly. Key actionable insights: align campaigns to pre/during/post phases, optimize for intermittent usage, segment tourists vs. locals, and capture long-term value post-festival.
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