GoogleThere's a new playbook for partnering with creators on marketing campaigns.
This article argues that creator marketing is not necessarily a big-budget endeavor and can yield performance opportunities. Google is building tools to make creator partnerships accessible and effective, as discussed in the Ads Decoded podcast recorded at YouTube NewFronts. With YouTube Creator Partnerships available in Google Ads and Display & Video 360, advertisers can discover creators and activate and manage creator-driven ads directly in their performance campaigns.
The article encourages tuning into the podcast for more tips on using creator marketing effectively.
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