The 2015 Facebook Awards celebrate the best creative work on Facebook and Instagram, with over 2,700 submissions from 160 countries. Key trends include brands telling stories on mobile, increased use of video (70% of submissions), and innovative campaigns on Instagram. Examples include KAFA's anti-domestic violence campaign, Under Armour's appeal to women, and Mercedes' interactive car builder on Instagram.
Facebook and Instagram have grown significantly, with 1.4 billion monthly mobile users and 200 million daily Instagram users.
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