Summary
Andrey Kazakov, the founder of Acquired.io which was acquired by Adjust in 2019, has taken over as CEO of Adjust. Having worked at Adjust in various leadership roles and later at AppLovin, he aims to infuse AppLovin's lean and efficient culture into Adjust. He believes the MMP industry has stagnated and sees an opportunity to expand advertisers' capabilities through AI, automation, and an engineering-first approach.
The goal is to provide clients with a competitive edge by integrating marketing performance data with actionable business decisions. Kazakov emphasizes that the ultimate measure of success is client growth, and he plans to engage directly with clients to drive innovation.
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