SensorTowerSensorTower

The Highest Rated iOS Apps and Games of All Time, According to App Store Users

Jul 3, 2018·2 min read

Summary

The article concludes a week-long look back at the first decade of the App Store by focusing on the highest rated apps based on user reviews. In the non-games category, Relax Melodies from Ipnos Software leads with 98% positive reviews out of nearly 130,000 US reviews. Other notable non-game apps include the first Bible app, Waze, and GasBuddy.

For games, Geometry Dash by RobTop Games tops the list with 97.7% positive reviews from almost 130,000 US reviews. Other top games include Doodle Jump, Pocket Frogs, Temple Run, Plants vs. Zombies, and Tiny Wings.

The article highlights that many of these are indie games, reflecting the success of independent developers on the platform. It thanks readers for following the coverage and promotes future insights.

You Might Also Like

SensorTowerSensorTower

India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads

India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.

Jul 31, 2026·5 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in August 2026

August mobile gaming saw stable revenue at $6.57B and downloads at 3.76B. Honor of Kings led revenue through major events, while Tencent titles accounted for 5 of top revenue growth spots, driven by China. Download trends highlighted open-world crime games (Gangstar Mirage City), ASMR unboxing (Mystery Dumpling), and casual vehicle titles, with high growth in India, Brazil, and Turkey. For ad ops, seasonal events, limited-time cosmetics, and localized partnerships are key to engagement; emerging genres and fast-growth markets present new user acquisition opportunities. Live-ops pacing is critical for monetization.

Donny Kristianto·Sep 4, 2026·8 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in July 2026

July 2026 mobile gaming revenue hit $6.6B (+7.7% MoM), with Pokémon GO and Honor of Kings leading growth via anniversary events and localized IP collabs. Live-ops calendars remain critical: major updates, esports, and cultural moments drive engagement and spending. Downloads reached 3.72B (+2.2%), led by ROBLOX and Free Fire, while hypercasual and World Cup-themed games surged. For ad ops, prioritize high-engagement windows around live events, leverage IP crossover audiences, and consider market-specific peaks (e.g., US 29.5% revenue share). Brands should align campaigns with seasonal content drops and user acquisition spikes.

Donny Kristianto·Aug 4, 2026·7 min readRead article →
MolocoMoloco

Inside Moloco's CARA: the AI that compounds

The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.

Tal Shaked·Aug 7, 2026·14 min readRead article →
AppsFlyerAppsFlyer

Cross-channel marketing analytics: how it works in 2026

Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.

Rachel Siegman·Sep 3, 2026·14 min readRead article →
AdjustAdjust

Mobile app trends: H1 2026 benchmarks | Adjust

Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concerns. Casual gaming saw a 55% surge in sessions, while e-commerce install day engagement improved across all regions, with North America reaching 1.34 and LATAM 1.4. Finance apps saw installs up 5% but sessions up 29%, underscoring the importance of retention. Ad ops teams should prioritize casual gaming, optimize install day experiences, and prepare for a strong H2 holiday peak, leveraging accurate measurement to allocate budgets effectively.

Prashansa Shrestha·Aug 20, 2026·3 min readRead article →
MintegralMintegral

India Won the Install Race — Now Comes the Value Game

India's gaming market has won the install race, but the next phase demands a shift to measurable value. With over 500 million players and 97.5% Android penetration, mid-core and hardcore games generate 70% of revenue from in-app purchases. Yet, average channel usage (13) lags behind the global benchmark (17), limiting growth. For ad ops decision-makers, the key is moving beyond low-cost installs to focus on day-3 retention, cohort analysis, and life-time value. Diversifying marketing channels and tailoring strategies for Android's high-churn environment are critical to building sustainable gaming businesses.

Phoena Pang·Aug 24, 2026·3 min readRead article →
SensorTowerSensorTower

Pokémon GO Revenue Hits $1.8 Billion on Its Two Year Launch Anniversary

Pokémon GO earned $1.8 billion in two years, averaging $2M daily. Top markets: US (34%) and Japan (28%). Google Play leads revenue (58%). Ranks No. 9 in June 2018, with planned China launch.

Jul 26, 2018·3 min readRead article →

More from SensorTower