Earlier this year, Google Play introduced new app store categories, offering publishers a chance to rank high with few downloads. With iOS 8, Apple similarly expanded subcategories, presenting a similar opportunity. However, the new subcategories are not well-organized, containing errors such as Zumba appearing in Health & Fitness > Yoga, and formatting issues like capitalized Korean in Travel > Language & Translation.
Some subcategories lack proper categorization, suggesting future updates. This reference list of iOS 8 subcategories helps app publishers identify less competitive niches to improve App Store Optimization (ASO).
You Might Also Like
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
SensorTower7 Secrets To Google Play App Success
The article highlights lesser-known Android app optimization tips, including deep linking, Google Sign-In installs, personalization with Google+, expanding to Android Wear, TV, and Education, using intents, replying to reviews, and monitoring developer channels.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
AdjustWWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.
SensorTowerHow To Find The Ideal Name Length For Your iOS App
App name optimization for ASO involves balancing branding with keyword inclusion. Keep names short, use up to three top keywords, and target difficult keywords for better ranking. Avoid spammy keyword stuffing to prevent rejection.
AppsFlyerThe Signal Economy Goes Live: Takeaways from MAU Vegas 2026
At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.
SensorTowerThe Ideal Keyword Frequency In The Descriptions Of Top Android Games
Using a target keyword five times in Google Play descriptions can improve rankings. Examples show keywords like 'sweet' used five times yielded top results, while 'farm' used seven times did not harm rankings.
SensorTower10 Of The Best Mobile Apps For App Marketers
A list of 10 mobile apps helps streamline app marketing. Hootsuite manages social media, Feedly keeps up with news, Blogpad Pro handles blogging, Pixlr Express edits images, Quora connects with audience, Evernote and Dropbox store files, Google Analytics tracks metrics, Asana and Trello manage projects. These tools improve productivity for app publishers.
More from SensorTower
Inside the Aisles of Grocery Retail Media
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Sensor Tower's Full Funnel Digital Intelligence Playbook
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...