MolocoThe AppsFlyer Performance Index (2025 Edition) recognizes Moloco as a top mobile growth partner
Summary
Moloco has achieved its highest ranking ever in the AppsFlyer Performance Index (2025 Edition), now the #5 mobile growth partner overall, up from #15 in 2023 and #6 in 2024. This ranking is based on power ranking averages across gaming, non-gaming, iOS, and Android. Specifically, Moloco secured the #4 position for iOS gaming globally and received dozens of top 5 rankings across all categories and geographies.
Notable new achievements include a #2 spot in the Creative Performance Index, driven by strong animated creatives, and its first entry into the remarketing category, ranking top 5 in 7 global categories. These results reflect Moloco's continuous investment in AI performance marketing and creative effectiveness. The company was praised by AppsFlyer's Jacob Hertz for its capability to acquire and retain high-quality users and deliver consistent performance across platforms.
Moloco remains committed to innovating with partners in the evolving mobile app ecosystem.
Analyst Note
What's notable here is Moloco's consistent upward trajectory in the AppsFlyer rankings, reflecting the market's shift toward AI-driven performance marketing solutions. The fact that Moloco achieved top-5 status across multiple categories—particularly #4 in iOS gaming—underscores the platform's ability to navigate the post-IDFA landscape where deterministic attribution has eroded. For ad ops professionals, this signals that algorithmic optimization and creative effectiveness are increasingly decisive factors in UA success.
The inclusion of Moloco in the new Creative Index and remarketing categories further validates the growing importance of holistic growth strategies beyond traditional UA. Moreover, the rapid ascent from #15 to #5 in two years highlights a competitive dynamic where smaller, agile platforms can challenge incumbents by specializing in high-value segments like iOS gaming. The key implication for UA managers is that diversifying media mix with AI-first partners may offer a competitive edge, especially where scale and automation are critical.
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