MetaStay up to date with what's new with video ads on Facebook on the Advertiser Help Center.
Summary
Facebook video ads have proven powerful, with Nielsen data showing 73% of over 300 campaigns achieved significant ad recall lift, averaging 86%. Best practices involve: tailoring stories to audiences; investing in production quality; using the first few seconds to grab attention; focusing on cohesive storytelling regardless of length; and designing for both muted autoplay and sound-on experiences. Facebook IQ's Video Ads Creative Spotlight showcases examples across nine verticals.
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