Summary
Google Ads Data Manager streamlines first-party data connections and usage in Google Ads, reducing duplication of tasks like custom queries. It enables enhanced conversions for leads and Customer Match with minimal code, improving efficiency. Test results show a 43% increase in qualified leads for Sansiri.
The tool supports various data sources including CRMs like Salesforce and platforms like Shopify, with more connectors planned. It empowers marketers to leverage first-party data for better measurement and audience targeting.
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