Sensor Tower acquires market intelligence platform data.ai

Summary

Sensor Tower announces the acquisition of data.ai (formerly App Annie), a mobile marketing firm. This merger expands Sensor Tower's customer base, product offerings, and global presence, positioning it as a leader in digital marketing and mobile app intelligence. The combined company leverages unique data science and differential privacy to deliver granular insights on consumer behavior across digital channels, especially as in-app spending grows.

Executives highlight improved data quality, accuracy, and compliance, aiming to provide clients with comprehensive tools for understanding and engaging in the digital economy.