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Reviewing Targeting to Ensure Advertising is Safe and Civil

Apr 24, 2018·2 min read

Facebook commits to safe and civil advertising that does not divide or discriminate. They review targeting options, incorporating feedback from experts and organizations. To prevent policy violations, they increase human reviewers, enhance machine learning systems, and introduce educational prompts reminding advertisers of anti-discrimination policies before creating campaigns or using exclusion tools.

This aims to ensure targeted advertising remains beneficial and compliant with laws and ethical standards.

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