Summary
Facebook has introduced cross-device reporting for its ads, allowing advertisers to track how users interact with ads across multiple devices, such as mobile phones, tablets, and desktop computers, before making a purchase. This new feature addresses the common scenario where users see an ad on one device (e.g., mobile) but convert on another (e.g., desktop). The report uses data from the Facebook Conversion Pixel and SDK, providing insights into the role of mobile ads in driving conversions.
Early testers, like One Kings Lane and TellApart, have found it valuable for understanding cross-device behavior and justifying mobile ad investments. Advertisers can access the report via Facebook Ad Reports by selecting Cross-Device columns.
You Might Also Like
AppsFlyerOmnichannel Analytics Explained
Omnichannel analytics unifies customer behavior and campaign performance across mobile, web, CTV, and AI search into one identity, one attribution model, and one ROAS number. The core problem: a single customer seen on three surfaces becomes three users, inflating performance and corrupting attribution, LTV, and retention. Stitching channel reports into one dashboard is not unification—each channel keeps its own attribution logic, so conversions get double-counted and upper-funnel spend looks unproductive. For ad ops leaders, the takeaway is that identity resolution (deterministic plus probabilistic, privacy-safe) must happen at the data layer before any dashboard exists. Platform choice hinges on surface coverage, identity resolution, compliance, incrementality testing, and migration support.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
AdjustIntroducing the Device Usage dashboard | Adjust
Adjust's Device Usage dashboard in Datascape gives ad ops teams a prebuilt view of how active users are distributed across app versions, OS versions, SDK versions, and iOS ATT status, plus dimensions like device type, country, language, and date. The core insight is that release impact can lag because users update over days or weeks; segmenting DAU by version explains flat or shifting metrics. Teams can track SDK and app-version adoption, compare OS behavior, identify stale versions, and add device/country context to performance analysis. Actionable takeaway: use the dashboard before and after releases or SDK rollouts to validate adoption, isolate version-specific issues, and contextualize attribution and engagement trends.
MetaMeet the 2026 Meta Agency Award Winners
Meta's 2026 award winners show ad ops teams winning with automation, first-party signals, and creator/business messaging. Dior used Moment Maker plus Reminder Ads to scale a livestream, then Lead Ads, driving 267% more reminder signups at 24% lower cost. Its holiday rebuild consolidated campaigns into Advantage+ Shopping with CRM data, lifting ROAS 59% and cutting CPA 41%. Feastables used creative testing to find clean-label messaging, yielding a 23.9-point ad recall lift. American Eagle scaled organic creator posts via Partnership Ads; Boost Mobile used Click-to-WhatsApp plus incrementality testing; Winn-Dixie fed store conversions via Conversions API; NAR tested Advantage+ Audience; Compartés scaled with Advantage suite. Let data pick winners, then scale when efficiency holds.
AppsFlyerWeb Gaming: The untapped path to lower CPI and boost ROAS
Mobile CPI and app store fees are eroding ROAS, making web gaming a viable acquisition channel. Full Unity-to-HTML5 ports now deliver 30-50% lower CAC and avoid 15-30% store revenue cuts via web payments. Measurement parity is here: AppsFlyer enables independent attribution, conversion signals, and unified reporting. Retention can improve; one strategy title jumped from 6-7 minutes mobile to 70+ minutes web. Best fit: deep RPG, strategy, puzzle, story games, not hypercasual. Action: audit catalog, pilot web ports, link accounts cross-platform, and use owned media to drive high-intent web users.
TikTokMost businesses underestimate how ready they are for TikTok | TikTok For Business Blog
TikTok's Lorenzo Bierhuys argues that equating performance marketing with bottom-of-funnel capture is outdated; performance should instead mean data-driven, measurable marketing applied across the entire journey. TikTok frames discovery as the start of an infinite purchase loop, citing that 61% of users purchase after seeing an ad, 83% after using TikTok for inspiration, and 41% after a 'where to buy' search. Case evidence backs the full-funnel case: Mejuri +11% ROAS with 88% more efficient CPA, Tatti Lashes 13x ROAS, Conforama 239% CTR lift, and Ooh & Aah Cookies 8.81 total ROAS. Takeaway for ad ops: plan around intent signals first, then select capture routes — TikTok Shop, Pixel, App Events API, or Lead Generation ads.
MetaMeta Brand Building Summit: New Ways to Help Marketers Build Unforgettable Brands on Meta
Meta is launching Ads Super Burst for 3–24 hour, TV-like brand bursts with category exclusivity, Reach Planner planning, and guaranteed delivery; tests showed median 2.9-pt ad recall, 0.6-pt intent, 34M reach, and 14% of US online adults in a day. First Impression Ads are in early US testing with one brand per day for Feed's first ad slot. Reels Trending Ads adds 15 always-on topics, seasonal lineups, 5+ pt lifts in action intent and unaided awareness, and custom audience exclusions later. Aggregated View Time alpha measures cumulative weekly attention; five seconds over a week drove 32% more offline sales than one continuous five-second view.
More from Meta
Peak Season 2026: You Don’t Beat The Auction. You brief it.
The auction is a brief: optimisation event, budget, bid strategy, and attribution tell it which shopper to pursue, but i...
The Team of One That Doesn't Look Like It
JaeLuxe Shoetique, a one-person fashion brand, used Muse for Small Business to clear a multi-year backlog before Q4. The...
Creative diversification at scale: how Nest builds for the way Meta technologies work now
Meta’s delivery system increasingly rewards creative diversity, making varied, platform-native assets a performance leve...
Performance Spotlight: How Agencies Are Testing for Incrementality
Ad ops leaders should treat incrementality testing as a standard discipline, not a one-off audit. The method is straight...
Meta Brand Building Summit: New Ways to Help Marketers Build Unforgettable Brands on Meta
Meta is launching Ads Super Burst for 3–24 hour, TV-like brand bursts with category exclusivity, Reach Planner planning,...
The Second Brain on a Sixth-Generation Farm
Bennett Orchards, a 50-acre Delaware farm selling 90% of its fruit direct to consumers with no cold storage, uses Muse f...