Removing Certain Ad Targeting Options and Expanding Our Ad Controls

Starting January 19, 2022, Facebook will remove Detailed Targeting options related to sensitive topics such as health causes, sexual orientation, religious practices, and political beliefs to balance personalized advertising with preventing abuse. These options are based on content interactions, not personal attributes, but experts raised concerns about negative impacts on underrepresented groups. Although this may affect some businesses and non-profits, Facebook offers alternatives like Engagement Custom Audiences, Lookalike Audiences, Website Custom Audiences, and Location Targeting to help partners reach their audiences.

Additionally, Facebook will expand ad controls to allow users to see fewer ads about certain topics like gambling and weight loss.