Facebook is intensifying efforts to reduce low-quality ads that create bad user experiences and contradict its goal of meaningful connections. These ads include clickbait and unexpected content. The platform will disapprove more such ads and reduce their auction distribution.
Examples of low-quality ads include engagement bait that prompts likes, comments, shares, and ads that withhold information to entice clicks. This aligns with existing policies against disruptive content.
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MetaRestricting Ads for Addiction Treatment Centers and Bail Bonds
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