MetaPub in Pub Season 2, Episode 5: Andrew Zolty on the Creative Potential of the Instagram API
Summary
In a Pub in Pub series episode, Andrew Zolty, Co-founder and Chief Creative Officer at Breakfast, shares insights on leveraging the Instagram API to connect digital and physical experiences. The agency created a campaign for Forever 21 that brought Instagram photos to life on a thread screen, attracting 280 million interactions. This public Instagram experience exemplifies Breakfast's mission to do things never done before.
The article encourages brands to build through Instagram, with examples from creators like Birdy Ben and Jessica Walsh.
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