SensorTowerPokémon GO Revenue Hits $1.8 Billion on Its Two Year Launch Anniversary
Released two years ago, Pokémon GO remains a top grossing app, earning $1.8 billion from $2M daily spending. The US and Japan dominate revenue (34% and 28%). Google Play accounts for 58% of revenue.
In June 2018, it grossed $70 million, ranking No. 9 overall. Niantic continues to expand with trading, engine licensing, and a planned China launch with NetEase, ensuring its lasting impact on mobile gaming.
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AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
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AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
SensorTowerThe Top Mobile Apps, Games, and Publishers of Q1 2018: Sensor Tower's Data Digest
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SensorTowerAd Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide granular data on ad revenue, network performance, and ad formats. Key insights: 72% of top-grossing games use hybrid IAP+ad strategies, and ad revenue is growing across verticals like News, Ecommerce, and Entertainment. The reports enable benchmarking competitors' ad revenue, ARPMAU, and ads per minute, identifying effective networks, and evaluating acquisition targets using total revenue (IAP+ads). These insights help app developers optimize monetization strategies and maximize profits beyond in-app purchases.
Mintegral2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
In 2025, AI agents will automate ad production and UA, reducing personnel needs. Privacy concerns persist despite Google's cookie reversal, driving contextual targeting and new identifiers. Advertisers will explore CTV and in-app inventory via cost-per-outcome deals. M&A activity ramps up, with deal volume up 118% YoY. AI-generated creative becomes crucial as targeting narrows, enabling scalable, varied ad creatives.
AppsFlyerThe Signal Economy Goes Live: Takeaways from MAU Vegas 2026
At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.
SensorTowerDragon Ball Z: Dokkan Battle Revenue Has Surpassed $1 Billion in Three Years
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