SensorTowerPokémon GO Revenue Hits $1.8 Billion on Its Two Year Launch Anniversary
Summary
Released two years ago, Pokémon GO remains a top grossing app, earning $1.8 billion from $2M daily spending. The US and Japan dominate revenue (34% and 28%). Google Play accounts for 58% of revenue.
In June 2018, it grossed $70 million, ranking No. 9 overall. Niantic continues to expand with trading, engine licensing, and a planned China launch with NetEase, ensuring its lasting impact on mobile gaming.
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July 2026 mobile gaming revenue hit $6.6B (+7.7% MoM), with Pokémon GO and Honor of Kings leading growth via anniversary events and localized IP collabs. Live-ops calendars remain critical: major updates, esports, and cultural moments drive engagement and spending. Downloads reached 3.72B (+2.2%), led by ROBLOX and Free Fire, while hypercasual and World Cup-themed games surged. For ad ops, prioritize high-engagement windows around live events, leverage IP crossover audiences, and consider market-specific peaks (e.g., US 29.5% revenue share). Brands should align campaigns with seasonal content drops and user acquisition spikes.
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SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in August 2026
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AppsFlyerCross-channel marketing analytics: how it works in 2026
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SensorTowerThe Top Mobile Apps, Games, and Publishers of Q1 2018: Sensor Tower's Data Digest
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