AdjustOut now! The mobile app growth report: 2025 edition | Adjust
Adjust has released the 2025 Mobile App Growth Report, a global UA leaderboard ranking regions, countries, and verticals by growth potential using the evolved Adjust Growth Score. This score now includes installs, cost efficiency, sessions per user per day, and retention, normalized for fair comparison. Key findings: APAC leads regions with a score of 45; India tops countries with 49; gaming dominates verticals at 45.8, with hyper casual leading; publications rank second at 30.8.
The report helps UA managers navigate rising costs and fragmented user journeys.
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AdjustShopping app trends and performance insights 2025 | Adjust
Shopping app installs rose 16% YoY in 2024 but fell 18% in H1 2025, while sessions climbed, signaling a shift to higher-quality users. LATAM showed strong growth (installs +18%, sessions +27%). Marketplace apps lead engagement with 24.8% day-1 retention. Global CPI for e-commerce dropped to $0.99 in Q1 2025, with North America highest at $2.70. Key trends include quick commerce ($195B projected), voice commerce ($151.4B), AI chatbots, privacy-first personalization, and D2C mobile investment.
AdjustSeamless linking and UX for mobile growth | Adjust
Seamless linking and UX are critical but often overlooked drivers of mobile growth. As user journeys become omnichannel and cross-platform, broken links cause drop-offs and lost revenue. Deep linking boosts conversions by 20–30%, and owned channels are 3–4x more cost-efficient with 2x higher retention when integrated well. Marketers must prioritize linking infrastructure to ensure every click delivers a smooth experience, ultimately increasing app adoption, retention, and LTV.
AdjustMobile app market in 2026: predictions from Adjust | Adjust
Adjust's 2026 predictions emphasize multi-platform measurement, AI-driven decision-ready insights, and linking optimization for growth. Key themes include aggregating signals for privacy-safe personalization, predictive analytics for long-term success, and evaluating paid and organic performance together. Regional highlights: Europe's gaming growth via monetization, China's AI-native entertainment, APAC's market divergence, Japan's demand for integrated measurement. Actionable takeaway: invest in unified analytics that connect mobile, web, and offline touchpoints to optimize user journeys and ROI.
AdjustUsing Adjust Growth Copilot for smart, fast data insights | Adjust
Adjust Growth Copilot, an AI-powered tool, helps app marketers quickly assess campaign performance, identify data anomalies, optimize channel efficiency, discover top creatives, forecast spend, and uncover funnel trends. It converts natural language questions into actionable insights, reducing time spent on dashboards and enabling faster, data-driven decisions for smarter app growth.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AdjustEnhance fraud prevention with Adjust Conversion Rules | Adjust
Conversion Rules by Adjust gives ad ops teams customizable fraud prevention logic beyond fixed filters. It validates installs and events based on business-specific thresholds like app version, region, store source, device trust, and post-install behavior. Three rule types—device-level, skip source, and post-install activity—allow real-time enforcement without engineering effort. This ensures misaligned traffic is stopped before attribution, improving accuracy and budget efficiency. For ad ops decision-makers, it means more precise measurement and protection from non-fraudulent but unusable traffic.
AdjustHow Growth Copilot transforms a day of a UA manager | Adjust
Adjust's Growth Copilot streamlines UA manager workflows by unifying fragmented data, automating insights, and proactive recommendations. It reduces time spent on manual tasks like performance checks, creative monitoring, cohort analysis, and budget planning. Key benefits include auto-flagged creative fatigue, real-time cohort insights, and automated forecasting. The tool transforms reactive UA into proactive decision-making, allowing teams to focus on strategy. For ad ops decision-makers, this means faster, data-driven growth with less operational friction.
AdjustAgentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
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