Summary
Adjust's blog announces 'The future of mobile measurement' ebook, which examines how the privacy era—with frameworks like Apple's SKAdNetwork, AdAttributionKit, and Google's Privacy Sandbox—is shifting mobile attribution from device IDs to aggregated, anonymized data. The book highlights three AI-powered solutions: incrementality, marketing mix modeling (MMM), and predictive LTV (pLTV), which help marketers extract insights from limited data. It emphasizes channel diversification, AI and machine learning's role, and partnering with a market-leading MMP to navigate these changes and drive app growth.
The content is essential for marketers wanting to stay competitive in the evolving landscape.
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