Our February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaigns.

Demand Gen campaigns can achieve over 40% more conversions when advertisers follow at least 3 of 4 best practices: applying optimized targeting and new customer acquisition goals, using tCPA/tROAS bidding with adequate budgets set via Performance Planner, achieving excellent ad strength to generate high-quality creative assets, and ensuring proper data setup through sitewide tagging and offline data connection. For example, Cropp saw a 50% ROAS uplift by using excellent ad strength and recommended audience solutions.