GoogleNew ways to win over today’s consumer this holiday season
Summary
Today's shoppers are more deliberate, with impulse purchases dropping from 30% to 26% last year. The holiday season now spans three months as consumers research and budget. Google offers AI-powered tools to help retailers: AI Max for Search campaigns to capture discovery moments, omnichannel Demand Gen for YouTube, shoppable Masthead ads, Creator partnerships for authentic connections, and smarter performance tools.
These features enable retailers to engage customers from research to purchase across multiple channels, optimizing for online, in-app, and in-store sales during the extended holiday period.
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