Small businesses have long relied on boosted posts for advertising on Facebook and Instagram. Due to Apple's App Store policy updates, advertisers using iOS apps will incur a 30% service fee on ad payments, retained by Apple. To avoid this, Meta encourages boosting via Facebook.com or Instagram.com on desktop or mobile web, where all features remain available without the fee.
Additionally, iOS app users must now pay in advance using prepaid funds; adding funds via web avoids the fee, while in-app payments incur it. This change starts in the US and aims to support small businesses by offering flexible, cost-effective advertising options.
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