GoogleNew updates to YouTube Shorts will help brands maximize their holiday budgets.
YouTube Shorts can help you get more from your short-form video strategy this holiday season. According to Kantar, on average, YouTube Creator Ads on Shorts increase purchase intent by 8.8%, driving 2.9x more consumer intent to spend versus competition. YouTube has improved the advertising experience on Shorts with new features like comments on eligible Shorts ads, enabling Creators to link to your brand's website, and launching Shorts ads for mobile web.
These enhancements provide authentic, engaging ways to reach new customers across devices. Get started with Shorts today and elevate your end-of-year campaigns.
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