GoogleNew features to grow your business with Performance Max
Summary
Performance Max introduces new features to improve campaign performance. The new customer acquisition goal allows bidding higher for new customers or optimizing solely for them, using first-party data or Google's detection. Insights page adds consumer interest, asset audience, and diagnostic insights.
The one-click upgrade tool for Smart Shopping campaigns is rolling out, keeping learnings and settings. Advertisers like Dime Beauty and Luxury Escapes saw significant growth. Smart Shopping and Local campaigns will be auto-upgraded from July to September.
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