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New Authorization for Pages

Aug 10, 2018·2 min read

Summary

Facebook introduces Page Publishing Authorization for people managing pages with large US audiences. Managers must complete an authorization process including two-factor authentication and confirming their primary country location. Failure to complete will prevent posting.

This update also extends to large audiences in India, Indonesia, and the EU. New Page Transparency sections make it easier to find information, and 'People Who Manage This Page' appears on all large-audience pages.

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