SensorTowerSensorTower

New and Improved: Category Rankings in Sensor Tower

Jun 26, 2015·3 min read

Sensor Tower has upgraded its Category Rankings module to help ASO professionals track app performance across categories. New features include multi-country view for up to five countries, allowing quick comparison of top markets and identification of underperforming regions. Users can now add competitors directly within the module without navigating away, facilitating competitive analysis or A/B testing of marketing strategies across a portfolio of apps.

Additionally, CSV export functionality is fully responsive to dashboard parameters, ensuring exported data reflects all selected countries and competitors. These enhancements increase utility and ease of use, providing actionable insights for optimizing app store visibility.

You Might Also Like

AppsFlyerAppsFlyer

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.

Eden Kalderon·May 14, 2026·14 min readRead article →
AppsFlyerAppsFlyer

Strong open rates, weak app revenue: your email campaign isn’t broken. Your links are.

Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.

Oren Bar-Lev·May 24, 2026·6 min readRead article →
SensorTowerSensorTower

Ad Monetization 101: App Analysis & Top Ad Publishers

Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide granular data on ad revenue, network performance, and ad formats. Key insights: 72% of top-grossing games use hybrid IAP+ad strategies, and ad revenue is growing across verticals like News, Ecommerce, and Entertainment. The reports enable benchmarking competitors' ad revenue, ARPMAU, and ads per minute, identifying effective networks, and evaluating acquisition targets using total revenue (IAP+ads). These insights help app developers optimize monetization strategies and maximize profits beyond in-app purchases.

May 26, 2026·3 min readRead article →
TikTokTikTok

TikTok Market Scope: Your source for actionable audience insights

TikTok Market Scope is a full-funnel analytics tool integrating paid, organic, and branded data to map audience journeys from awareness to conversion. Key updates include dual-funnel views for TikTok Shop and web, upgraded Brand Perception with tentpole planning, and IP-level insights for theatrical brands. Data shows consideration audiences drive 1.8x more store visits, 1.5x higher sales response, and 4.2x higher incremental sales than awareness audiences. Actionable for ad ops: leverage Brand Consideration ads to scale mid-funnel audiences and use audience tags for precision targeting.

TikTok For Business·May 13, 2026·6 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.

Prashansa Shrestha·Jun 1, 2026·5 min readRead article →
AppsFlyerAppsFlyer

The Signal Economy Goes Live: Takeaways from MAU Vegas 2026

At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.

Daniel Morgan·Jun 3, 2026·5 min readRead article →
AppsFlyerAppsFlyer

OneLink API 2.0: The new deep linking infrastructure built for growth and scale

OneLink API 2.0 turns deep link creation into scalable infrastructure, addressing the surge in owned-media conversions (67% growth) and web-to-app journeys (250%+). It adds programmatic QR generation, custom TTL controls, and an upgraded developer experience. For ad ops decision-makers, this means automating personalized links across channels, improving conversion rates, and enabling measurable offline-to-app acquisition—without manual overhead or separate vendors.

Dubi Furie·Jun 2, 2026·4 min readRead article →
SensorTowerSensorTower

How To Get Estimated Downloads And Revenue For Apps

Our Store Intelligence platform provides estimated app downloads and revenue data, helping marketers understand Top Chart performance and feature update impact. It offers filters for store, date, device, category, and country, and includes publisher and app comparison modules.

Apr 28, 2015·3 min readRead article →

More from SensorTower