Summary
AI Overviews, one of Google's most successful Search launches, drives over 10% increase in usage for relevant queries in key markets like the US and India. Users are more satisfied and search more often, with commercial query volume rising. Starting today, Search and Shopping ads in AI Overviews expand to desktop in the US, with plans for English mobile and desktop expansion later this year.
Google also tests ads in AI Mode for complex questions. Advertisers using Performance Max, Shopping, and Search campaigns with broad match are eligible.
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