Moloco has been named a Premier Partner by AppsFlyer for the third consecutive year, a top-tier distinction that underscores their shared dedication to providing advertisers with a robust measurement framework. As mobile ad measurement becomes more complex, advertisers need flexible solutions that enable data-driven decisions. Through this partnership, Moloco offers tools for measuring what matters, including incrementality testing, granular attribution controls, and multiple attribution frameworks (deterministic, probabilistic, SKAN-only, or combined).
Additionally, Moloco's experimentation platform supports A/B testing and structured experiments, delivering actionable learnings and uncovering new growth areas. Dan Stephen from Moloco emphasizes the importance of data-driven choices, while Camila Carneiro from AppsFlyer highlights the value of combining advanced measurement tools with Moloco's machine learning platform for improved results. Future developments include advanced data signals to further optimize campaigns and unlock significant additional value for mutual customers.
You Might Also Like
AppsFlyerUnlock the value of web-to-app
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
AppsFlyerStepping into clarity: introducing complete iOS measurement on X Ads
AppsFlyer and X Ads launched an Advanced SRN integration for iOS, enabling complete, privacy-safe measurement. By combining deterministic attribution (25% of traffic) with aggregate modeling, it overcomes SKAdNetwork limitations like delayed reporting and partial data. Advertisers gain clearer campaign performance insights, higher attributed conversions, and improved ROAS. This integration, alongside Creative Optimization and SSOT, provides a unified view across the funnel. With X's growing ad revenue ($2.26B projected in 2025) and a young, engaged user base, this offers ad ops teams a strategic advantage for optimizing iOS campaigns on X.
AppsFlyerIndependent Data Collaboration Platforms Are Gone — Except One
Data collaboration platforms are consolidating under ad-centric owners, threatening measurement neutrality. Publicis bought LiveRamp, WPP acquired InfoSum, and LiveRamp absorbed Habu, leaving AppsFlyer as the only major independent player. Brands must vet partners for conflicts: does the platform or its parent benefit from ad spend? Without independence, budget allocation and ROAS calculations may reflect agency incentives over actual performance. Key questions: revenue from ads, cross-channel attribution consistency, data governance, and auditable methodology.
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
AdjustMarketing mix modeling (MMM) for mobile marketers | Adjust
Marketing mix modeling (MMM) is re-emerging as a privacy-compliant complement to attribution, helping mobile marketers evaluate the impact of media spend, pricing, ASO, and promotions on installs and revenue. Unlike traditional media mix modeling, MMM includes non-media levers. Combined with incrementality testing and predictive analytics, MMM provides a high-level view of performance without relying on user-level data, making it essential for modern measurement stacks.
AppsFlyerClosing the Loop: A Single Source of Truth for All Your Marketing Efforts
AppsFlyer's Single Source of Truth (SSOT) consolidates fragmented data from walled gardens like Google, Meta, TikTok, Snap, and X into one deduplicated dashboard. Using validated attribution, privacy-compliant methods, and network-specific integrations, it eliminates blind spots. Apps using SSOT see a 62% revenue increase and 40% eCPI decrease. For ad ops decision-makers, this means reliable, transparent insights to optimize campaigns confidently in a privacy-first era.
AppsFlyerMobile Measurement Set the Standard. Web Is Finally Catching Up.
Mobile performance marketing succeeded by building a signal infrastructure—independent attribution, fraud protection, and structured postbacks—that fed optimization-grade data to ad platforms. Web measurement has lagged, relying on fragmented, platform-reported metrics. As AI-driven campaign optimization becomes standard, bad signals amplify errors. AppsFlyer’s Web Performance Measurement brings mobile-grade signals to web: independent attribution, server-to-server postbacks, cross-platform closed loops, and unified cost/revenue measurement. For ad ops decision-makers, this means one truth source, actionable optimization signals across networks, and complete omnichannel ROAS visibility—enabling AI to compound advantage, not error.
More from Moloco
Is your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without a click and half of consumers using AI for...
The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens
Moloco ranks 5th in the 2026 Singular ROI Index with 29 leaderboard appearances, highlighting consistent ROI across glob...
Costco Chooses Moloco to Power AI-Driven Retail Media
Costco partners with Moloco Commerce Media to power onsite ads on Costco.com, aiming to replicate in-warehouse discovery...
The Race for the Interface: Why Customer Relationships Are Your Best Defense Against AI Disruption
AI-driven disruption is reshaping consumer journeys, with 67% of marketing leaders expecting high impact. Brands risk lo...
Super Bowl LX: Why Sportsbook Advertisers Should Bet on January
The Super Bowl drives huge deposit volume but is only average in cost efficiency due to competition. January NFL and col...
🚀 Moloco Commerce Media Helps eCommerce Capture the Holiday Traffic Surge 🎁
MCM's outcome-based smart bidding enhancements help e-commerce platforms and advertisers thrive during Q4 holiday surges...