MolocoMoloco

Moloco Ranks in All Singular ROI Index Categories for 2nd Straight Year

Apr 22, 2025·3 min read

Summary

Moloco has achieved top rankings in the 2025 Singular ROI Index for the second year running, across all eligible categories. The Singular ROI Index evaluates mobile app marketing partners based on an analysis of billions in ad spend and trillions of impressions. Susan Kuo, COO of Singular, praises Moloco for driving business outcomes beyond walled gardens like Google and Meta, delivering incremental value for gaming and non-gaming apps.

Moloco is recognized in every leaderboard on iOS and Android, and is part of the 'Golden 9'—a group of top-tier ad partners with global reach. New this year is the Singular ROI Quadrant, where Moloco is placed in the Quadrant of Growth (low cost, high revenue). The article also mentions a webinar on May 7 featuring Moloco's VP and GM Americas Ads, discussing why walled gardens are insufficient for scaling and how to test new partners.

The recognition underscores Moloco's partnerships and customer trust in delivering ROI-positive growth.

You Might Also Like

AppsFlyerAppsFlyer

Unlock the value of web-to-app

Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.

Shani Rosenfelder·May 15, 2025·12 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.

just paying·Sep 21, 2026·6 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.

Dan Madden·Oct 7, 2026·3 min readRead article →
AdjustAdjust

How are LLMs transforming mobile user acquisition? | Adjust

LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.

the content of the·Jul 8, 2025·6 min readRead article →
AppsFlyerAppsFlyer

Creative optimization: Why your best video ad fails as a static image

AppsFlyer’s 2026 creative data shows video and static image ads reward opposite creative qualities, so ad ops teams should plan, budget, and test them separately. Video spend is concentrating: gaming’s top 2% of video creatives captured 60.7% of spend, up from 53.5%, while image spend spread out. Top spenders are testing far more variations, widening the testing gap. Action/Strategy and Puzzle/Lifestyle show format-specific tone and social-proof reversals; Finance is the exception. Teams should use AI-assisted variation, analyze video winners deeply, keep broad image testing, and measure performance at attribute level.

Shani Rosenfelder·Oct 19, 2026·9 min readRead article →
MintegralMintegral

Decoding Mobile Marketing Acronyms

This guide demystifies mobile marketing acronyms for ad ops. Key pricing models include CPM for awareness, CPC for traffic, CPI for installs, and CPE for engagement. Mintegral's Target CPE and Target ROAS optimize for conversions and ROI. Platforms like DSP, SSP, and RTB automate buying and selling. Attribution relies on MMPs, SKAN, and MMM. Metrics such as MAU, DAU, LTV, and ARPU track performance. Monetization models (IAA, IAP, hybrid) and ASO/CTV are also covered. Actionable takeaway: choose pricing and tracking based on campaign goals.

Mingyue Zhu·Apr 29, 2025·5 min readRead article →
SensorTowerSensorTower

Q1 2025 Digital Market Index: The Digital Economy Starts 2025 with Strong Growth Across Advertising and Mobile

Mobile app revenue hit $40B in Q1 2025 (+11% YoY), with non-game apps driving growth via AI and short drama. US digital ad spend reached $31B (+12% YoY), with video ads growing 18% while other formats declined 6%. Key trends: ChatGPT (#6 IAP) and short drama apps rising; retail media ad impressions up 31% YoY. Ad ops should prioritize video and AI-driven channels, and monitor Europe and APAC for growth.

May 3, 2025·2 min readRead article →
AppsFlyerAppsFlyer

Winning big with influencers: A comprehensive guide for app marketers

Influencer marketing drives app growth by building trust and authenticity beyond traditional UA. Budgeting should start with target markets, CPM benchmarks, and a 25% uplift in daily organic installs. Choose creators based on data: audience demographics, recent views, and content alignment. Measure performance with granular attribution links (e.g., AppsFlyer OneLink) to track installs, conversions, and ROI. Avoid vanity metrics; focus on CVR, retention, and long-tail effects. Start with small campaigns to gather benchmarks before scaling.

Marion Balinoff·Apr 7, 2025·12 min readRead article →

More from Moloco