MolocoMoloco

Moloco appoints Ned Samuelson as new Global Head of Business, Moloco Commerce Media

By Pat Copeland·May 11, 2025·3 min read

Ned Samuelson has joined Moloco as Global Head of Business, Moloco Commerce Media, to lead global growth and expand the retail business. With a 12-year career at Criteo, he served as Managing Director, Growth US and VP of North America Sales, managing a $500M+ existing business and a $70M+ new business team. He partnered with major brands including Bed Bath & Beyond, Macy’s, Dick’s Sporting Goods, Puma, Foot Locker, and Booking.com.

At Moloco, he will oversee teams in business development, customer experience, strategy, and operations. Moloco Commerce Media offers a high-performance AI platform for retailers and marketplaces to build their own advertising businesses. The platform has achieved a 10x growth in managed ad spend over the past two years and serves over 100,000 advertisers globally, recently activating 10,000 in a single day.

Notable partnerships include Wayfair, Musinsa, and Demaecan. Ned, a Duke University graduate and former professional tennis player, expressed excitement about Moloco's people, product, and performance, emphasizing the cutting-edge machine learning and focus on real business results.

You Might Also Like

MolocoMoloco

The Commerce Media Ecosystem: Where Data, AI, and Ecommerce Shopping Converge

Commerce media, projected to reach $140B in 2025, leverages retailers' first-party transaction data and AI to deliver targeted, performance-driven ads. Privacy regulations and high-margin revenue potential drive growth. Advertisers benefit from closed-loop measurement and high-intent audiences. Retailers gain 70-90% margins. AI enables real-time personalization, automated bidding, and closed-loop optimization. For ad ops, investing in first-party data activation and AI-native platforms is critical to capture this expanding market.

Moloco·May 29, 2025·6 min readRead article →
MolocoMoloco

Moloco SDK Turns One: Tracking a Year of Acceleration and Impact

Moloco's In-App Bidding SDK achieved Google AdMob and Ad Manager certification, expanding its reach to four major platforms. With ~500 publisher integrations, including Voodoo and CrazyMaple, the SDK showed key improvements: bid error rates dropped from ~40% to under 1% on iOS, rewarded video skip-timer boosted ROAS by 8%, and smarter caching increased share of voice by up to 10%. The fully self-serve platform offers direct access to ~$2B in advertiser demand, enabling publishers to maximize revenue without intermediary fees.

Yoni Markovizky·Jul 30, 2025·3 min readRead article →
AppsFlyerAppsFlyer

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.

Eden Kalderon·May 14, 2026·14 min readRead article →
AdjustAdjust

How are LLMs transforming mobile user acquisition? | Adjust

LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.

the content of the·Jul 8, 2025·6 min readRead article →
TikTokTikTok

How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog

TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.

the new way people·May 27, 2026·3 min readRead article →
AppsFlyerAppsFlyer

Unlock the value of web-to-app

Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.

Shani Rosenfelder·May 15, 2025·12 min readRead article →
AdjustAdjust

How AI is transforming personalization in mobile marketing | Adjust

AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.

automating and predicting aspects·Jul 15, 2025·7 min readRead article →
AdjustAdjust

Marketing mix modeling (MMM) for mobile marketers | Adjust

Marketing mix modeling (MMM) is re-emerging as a privacy-compliant complement to attribution, helping mobile marketers evaluate the impact of media spend, pricing, ASO, and promotions on installs and revenue. Unlike traditional media mix modeling, MMM includes non-media levers. Combined with incrementality testing and predictive analytics, MMM provides a high-level view of performance without relying on user-level data, making it essential for modern measurement stacks.

privacy regulations and reduced·Jun 2, 2025·5 min readRead article →

More from Moloco