Meta for Business

Back-to-school marketing on Facebook in the UK should focus on mums, who represent 75% of those discussing the topic, with 42% being mothers. Additionally, 20% of conversations are among university-age adults (18-24). Discussions begin in early August and peak in the last two weeks.

Key products include clothing, especially shoes, blazers, and school uniforms. Marketers should offer discounts on school supplies, clothing, and technology like laptops, phones, and tablets for parents. For university students, promote bedding, furniture, appliances, tech, and healthy on-the-go food.

Campaigns should launch early to capture attention.