Meta for Business

Today, Facebook is expanding the availability of Business Manager, a tool that allows large advertisers to manage all their ad accounts, Pages, apps, and permissions from one central location at business.facebook.com. Business Manager simplifies marketing efforts by integrating campaign management. For in-house marketing teams, it displays linked assets and team access; for agencies or PMDs, it shows client-authorized assets and team permissions.

The tool provides increased control, enabling administrators to add or delete ad accounts and grant or revoke permissions for employees and external partners. It also facilitates easier workflows by allowing admins to add new people with one click, reducing setup time, and helping employees and partners find their work quickly. Additionally, Business Manager helps separate personal and business Facebook experiences, allowing users to log in with their Facebook credentials without needing to be friends with colleagues.

Currently available to a limited number of US advertisers, Facebook plans to roll it out internationally within a few weeks.